I’ve heard the question many times, often from someone who genuinely wants to know and sometimes from someone who thinks the whole thing is smoke and mirrors: social-media and interactive marketing—what’s my ROI? If you’re looking for a number you’re not going to get one.
Original Post: http://tinyurl.com/ye5wqd5
It’s not an absurd question but it doesn’t exactly have an answer either. At least not a short one or one that’s wrapped up in a nice bow. But, in a nutshell…
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Posted on September 25, 2009 at 9:43am
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