Matt Celano's Page

What type of dot are you?

.com, .edu

Where do you live?

Orlando, FL

I am interested in following areas

web technology / development, marketing/advertising, creative/design, content/publishing

About Me:

Responsible for the User Experience, Usability, Information Architecture, Design, and Optimization/testing of all online and offline assets for top tier Universities such as Northwestern, Boston University and the University of Florida. Create and execute customized optimization plans based on insights gained from web analytics, competitive analysis, surveys, usability, and conversion heuristics which leverage A/B, and multivariate tests to significantly improve conversion rates beyond company and industry benchmarks.

What company do you work for?

Compass Knowledge

Company website

http://www.compassknowledge.com

Twitter address

http://www.twitter.com/mattcelano