CFL Interactive Marketers

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Comment by Anita Larsen on May 19, 2008 at 12:57pm

I am a pretty well rounded marketer and never specialized in one area (don't know if that's good or bad) so even if we develop into niche groups I would probably participate in several. That probably applies to many of us.

Some of the obvious choices to separate out would be search engine marketing, email marketing, social marketing, display ads, stream of commerce/incentive based marketing ... off the top of my head. I'm sure there are many more that we can identify once we start digging into it.

As you listed in the description of this group, we could also divide into B2B vs B2C, product vs. service, and acquisition vs. retention. It all depends on how broad or how focused we want to be.

Do you think this is something we need to segment out or something that will develop on its own as the need arises or as events are scheduled?

Comment by Tara Lamberson on May 12, 2008 at 3:49pm

Hi Everyone - I thought we'd start out with a high-level 'marketer' group, but I eventually see more specific niche groups being developed. Does anyone have ideas on programming or want to start identifying those niches?