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SUMMARY:What Can Web Analytics Do For You?
DESCRIPTION:doterati is hosting customer analysis consultant Jim Novo 
 for our December educational event!\n\nRegister for this event wherein
  you'll learn the secrets of Web analytics.\n\nWhat Can Web Analytics 
 Do For You?\n\nBuried in your web analytics reports are simple answers
  to improving the contribution of your web site to the overall busines
 s. What reports are the\nmost important to pay attention to and what s
 pecific metrics can you use to measure success? This presentation will
  walk you though a proven 8 step approach to making the most of your w
 eb site, with plenty of time at the end for a Q & A session.\n\n\nEven
 t Pricing:\n\nMembers: $10 pre-registration, $15 at the door\nNon-Memb
 ers: $15 pre-registration, $20 at the door\n\n\nPre-registration ticke
 ts will be on sale through Dec. 8. Light refreshments will be served.\
 n\nRSVP Today!\n\nAbout Jim Novo\nJim Novo is a customer analysis cons
 ultant with a 25 year track record of generating exceptional returns o
 n customer marketing program investments. As Vice President of Program
 ming & Marketing at Home Shopping Network, Jim handled the integration
  of customer communications and marketing across the Television, Catal
 og, and Internet divisions before starting his own consultancy in 1997
 . Jim has provided expertise on interactive consumer behavior to such 
 companies as MBNA Bank, CBS SportsLine, Morrison Homes, Pfizer, Tupper
 ware, Barnes & Noble (multi-channel), and many smaller companies. He a
 uthored the book, Drilling Down: Turning Customer Data into Profits wi
 th a Spreadsheet to teach managers how to increase sales while lowerin
 g marketing costs. Jim is co-author of The Marketer's Common Sense Gui
 de to e-Metrics with Bryan Eisenberg and co-Chair of the Education Com
 mittee for the Web Analytics Association, serving as the Lead Instruct
 or on the development of the WAA's Award of Achievement in Web Analyti
 cs available online from the University of British Columbia.\n\nContac
 t Dana & Renee with any questions about this event.\n\nFor more inform
 ation visit http://www.doterati.com/events/what-can-web-analytics-do-f
 or
DTSTART;TZID=America/Anguilla:20081210T180000
DTEND;TZID=America/Anguilla:20081210T190000
CATEGORIES:education, web, analytics, keynote
LOCATION:Orlando Public Libraray
WEBSITE:
URL:
CONTACT:(407) 835-7323
ORGANIZER:doterati programming team
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ATTENDEE;ROLE=REQ-PARTICIPANT;PARTSTAT=ACCEPTED;RSVP=TRUE;CN="Tara Lam
 berson":http://www.doterati.com/profile/TaraLamberson
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