What Can Web Analytics Do For You?
Event Details
Time: December 10, 2008 at 6pm
Location: Orlando Public Libraray
Street: 101 E Central Blvd
City/Town: Orlando, FL 32801
Contact Info: (407) 835-7323
Event Type: education, web, analytics, keynote
Organized By: doterati programming team
Latest Activity: Nov. 25, 2008
Event Description
doterati is hosting customer analysis consultant Jim Novo for our December educational event!
Register for this event wherein you'll learn the secrets of Web analytics.
What Can Web Analytics Do For You?
Buried in your web analytics reports are simple answers to improving the contribution of your web site to the overall business. What reports are the
most important to pay attention to and what specific metrics can you use to measure success? This presentation will walk you though a proven 8 step approach to making the most of your web site, with plenty of time at the end for a Q & A session.
Event Pricing:
- Members: $10 pre-registration, $15 at the door
- Non-Members: $15 pre-registration, $20 at the door
Pre-registration tickets will be on sale through Dec. 8. Light refreshments will be served.
RSVP Today!
About Jim Novo
Jim Novo is a customer analysis consultant with a 25 year track record of generating exceptional returns on customer marketing program investments. As Vice President of Programming & Marketing at Home Shopping Network, Jim handled the integration of customer communications and marketing across the Television, Catalog, and Internet divisions before starting his own consultancy in 1997. Jim has provided expertise on interactive consumer behavior to such companies as MBNA Bank, CBS SportsLine, Morrison Homes, Pfizer, Tupperware, Barnes & Noble (multi-channel), and many smaller companies. He authored the book, Drilling Down: Turning Customer Data into Profits with a Spreadsheet to teach managers how to increase sales while lowering marketing costs. Jim is co-author of The Marketer's Common Sense Guide to e-Metrics with Bryan Eisenberg and co-Chair of the Education Committee for the Web Analytics Association, serving as the Lead Instructor on the development of the WAA's Award of Achievement in Web Analytics available online from the University of British Columbia.
Contact Dana & Renee with any questions about this event.
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